The Truth About Mineral Makeup

Several years ago, mineral-based cosmetics boomed. Marketed as a solve-all makeup solution, interest grew and grew, until eventually (like all trends) it plateaued. Today, it’s a mainstay at the beauty counter, and yet many of us remain unsure about what “mineral-based” actually means. Here’s the lowdown.

HOW IS MINERAL MAKEUP DIFFERENT FROM "NORMAL" MAKEUP?
In short: mineral makeup uses ingredients taken directly from the earth, offering an alternative to most mainstream makeup. It’s often free of dyes and oils, although scientist Rachel Mallon notes that “companies approach making mineral cosmetics in many different ways.” Liquid based products in particular are often enriched with moisturisers, antioxidants and vitamins that are beneficial for your skin.


HOW HAS MINERAL MAKEUP EVOLVED OVER THE YEARS?
Mineral makeup is nothing new. Today, new minerals and ingredients have been introduced into products, catering for the modern consumer’s needs and concerns. 


When Cleopatra rimmed her eyes with kohl, she was, in fact, a user of mineral makeup.


WHAT MINERALS SHOULD WE LOOK OUT FOR ON THE INGREDIENTS LIST?
Mineral makeup will often contain iron oxides, talc, zinc oxide and titanium dioxide that have been ground into tiny particles to create makeup. In the case of Giordani Gold Long Wear Mineral Foundation, Oriflame sourced minerals from Mount Etna in Sicily. These “volcanic minerals help reveal better skin over time” says Mallon, “they intensively nourish the skin for better density and hydration.”

ARE THERE ANY DRAWBACKS TO MINERAL MAKEUP?
Like all products, it’s about personal preferences. You should always pick skincare and makeup that address your individual needs. 


CAN MINERAL MAKEUP CONTAIN SPF TOO?
Titanium dioxide and zinc oxide often act as natural sunscreen in mineral makeup, but to be sure, double-check the product’s SPF rating.


WILL A MINERAL FOUNDATION OFFER THE SAME COVERAGE AS A NORMAL FOUNDATION?
Like all makeup, this varies from product to product. According to Global Artistic Director and celebrity makeup artist Jonas Wramell, mineral makeup suits almost every skin type. He also advises that as foundation is partly buildable, those with scars or impurities should layer mineral foundation with a brush, using a swirling and buffing motion. And for those who have slightly irritated skin? Wramell is all for mineral foundation.

Tekst: Fotografije: Oriflame